We are as bothered as most of you by the over-abundance of “updates” that show up in our email. Many online marketers use just about ANY reason to send out an “update”, just to keep their name in front of you. While there is some justification for such a philosophy, there’s also a big downside.
…US Internet users deluged with mass e-mails have little time for irrelevant promotions and newsletters, and they have enough experience to know how to unsubscribe. More than nine in 10 respondents to the CMO Council survey had unsubscribed from an e-mail newsletter at some point. Relevance—or lack thereof—was the [...]
That’s why all of us at myclicknation.com vow to hit our “send” button ONLY when there’s a real reason to send out an update. That’s why you’ll soon have the opportunity to sign up for our newsletter; and we promise you’ll only see one when there is something newsworthy to pass along. We want to make sure you remain a part of the myclicknation.com family for a long, long time!
