We’ve talked before about how Clicknation believes that you deserve something in return when companies use your personal information. Currently, only the middleman is making money. The big question many of you are probably asking is the most basic of all: how much is my information worth?
We’ll be explaining the financial implications in much more detail as we move forward, but let’s start with the simplest example – your email. Even though the prices are slipping, we think you’ll be surprised when you see the value.
Consumer E-Mail Price List Prices Continue to Fall: Worldata
E-mail list prices, long notorious for being among the costliest files in marketing, are continuing their price slide, according to list firm Worldata. Permission-based e-mail consumer lists, which averaged $150 per thousand in fall 2008, dropped to $114 per thousand in […]
Want another way of looking at it? Consider this:
E-mail ROI Still Stunning, Still Slipping
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the DMA’s just-released Power of Direct economic-impact study—an effort the trade organization publishes every year at its annual fall conference. For comparison’s sake, […]
Read the full articles and you’ll begin to realize how much money is being made by selling permission to contact you, based on information about yourself that you may not even realize you gave up. It doesn’t seem fair, does it? That’s what Clicknation has set out to change. Just keep an eye open for our updates!
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