Harvard Business School professor John Deighton has been promoting the idea that consumers should be able to capitalize on the value of their personal information and get something of value in return. In essence, you should be paid for your private information. Deighton writes that the current laws regulating consumer privacy are outdated and should be replaced:
The information age needs to rest on something more robust than regulation. If business is in this for the long haul, it needs to explain to government that the secure foundation for the new go-to-market regime is institutional, not rule-based. What kind of institution? One that pays consumers for their data in money or in positive experiences by creating for them a valued identity.
You’re on the verge of being able to do exactly what Deighton is talking about – control yourself and your information. Keep checking back and I’ll tell you how.
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