All you have to do is read a few of the reports coming out of the Direct Marketing Association meeting this past week in San Diego and you’ll realize that the entire industry is buzzing with debate over the impact of social media.
In fact, social media has bubbled to the surface in marketing conversations as a highly effective means to reach customers, and direct marketers are currently exploring ways to both exploit the medium and quantify its effectiveness. They are also looking closely at the delicate balance between gaining enough information to target customers based on behavior and interests, while not bumping up against privacy […]
So, the DMA obviously has some issues to address. One of the biggest is that privacy issue. There could be legislation coming down the pike that pushes back against the basic way they’ve done business for a long time. Jerry Cerasale, SVP of government affairs for the DMA:
“We’ll see a bill on that probably in the new year in 2010,” Cerasale says. The potential danger, he explains, is “if regulations become heavy-handed where you have to opt-in to things like that, it will change the nature and value of advertising on the Internet.”
Stand by for more on the Clicknation concept and how it could impact YOU as these changes come into play!
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