Here’s a simple fact that everyone should know: everything you do on the internet is of interest to somebody, somewhere. And websites are savvy enough to know that and find ways to sell what they know about you. Unless you actually take the time to read through the Terms of Service of every website you visit, we’re willing to bet that there’s a lot of information about you that’s been sold, over and over, to multiple companies. Here’s a case in point – the financial service, Mint.com. Let’s see a show of hands – how many of you use Mint.com to track your bank and investment accounts, credit cards and loans? Did you realize that Mint.com was watching your every move?
Data Mining the Mint.com Demographic
…Mint is now aggregating data from its 1.5 million users and mining it for personal spending trends. To demonstrate the concept, Mint launched its Trends page three weeks ago with some teaser data, like graphs about the decline of the newspaper industry and the […]
Here’s the main point to think about – many people don’t mind sharing that information in exchange for a free service (like Mint.com). Wouldn’t it be great if you could be paid for providing that data?
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